Growbright’s mission is to bring parents bright ideas, beautifully designed products and non-judgmental support all in a practical, fresh new way.

Growbright is here to help make the journey of becoming a new parent that little bit easier, so you can spend more quality time with your baby, and less time trying to figure things out.

We know that sleep is one of the most complex parts of you and your baby’s life, which is why we designed the airnest system; a range of products which work together to help you make your baby’s sleep environment safer, cleaner, and better.

Driving this is the fact that each year 375,000 children are born across Australia and New Zealand, and we believe there shouldn’t be a single one lost to sudden infant death syndrome (SIDS), or suffer any other negative health effects from how they sleep.

At Growbright, we believe that by growing confident parents, through helpful products and advice, we’ll grow happier, healthier and bright-eyed families.

About Natalie, Growbright’s founder

Hi, I’m Natalie and I have two beautiful children, my 3 year old son Liam, and baby daughter, Amelia.

Sleep was my #1 concern the first time around – both for my son, my husband and me. Now I’m on a mission to help all families sleep like babies – safe and sound.

As a mum who grew up in the sleep industry with a career in product design, I saw both a gap and an opportunity in the baby mattress and sleep product market. Enter Growbright.

When setting up our nursery, I became aware that many of the product standards were not mandatory and that many cot mattresses available also came with risks that parents are not aware of. I wanted other parents to know this and to give them better, smarter options when it came to setting up the safest sleep environment for their little ones.

I also realised that despite there being no shortage of information and advice out there, it was often confusing, conflicting, opinionated or just bad. It dawned on me that there must be a better simpler way to get prepared before a baby is born and to build confidence in everything that comes after. That’s when the concept for growbright and airnest was born.

To help parents sleep better and live better every day by bringing them bright ideas, beautifully designed products and non-judgmental support, all in a practical, fresh new way.